From generation to generation
The business idea comes from Aldo who decided to follow the way of his ancestors. Their reasons for living have been, for at least three generations, land, pasture and cattle and they thoroughly passed on the trade secrets and their experience, from father to son.
Relying on the family tradition, Aldo has built his competitive advantage trying to be, as much as possible, linked to traditions without disregarding innovations and modern technologies, in order to be always at the cutting edge and to be competitive in a just apparently static – but actually ever-changing – sector.
The experience in the sector acquired over the years, the constant commitment and the immense passion led to the success of the initiative; a passion that has deep roots in the family and which is combined with the enthusiasm of the new generation.