The fair was born in view of the annual celebration of Santa Maria della Mercede, historically celebrated on September 25th by the people living in the county and in the whole Trionto valley in the Church built nearby.
The agricultural fair, still taking place nowadays every year in September, is one of the oldest in Calabria.
In the past, it was so renowned that its location was indicated by the maps; on the Calabria map, published in Bologna in 1620, it is indicated the small holy and economic centre: Santa Maria di Puntadura.
Initially born with exigences of cattle-exchange, fabric and product necessary for the domestic life, today the fair has evolved, losing a part of its ancient and rural charm, though.
As evidence of the ferment and the agricultural activity spread among the people of the whole valley, one can glimpse the ruins of an old hydroelectrical power station, near the Church, whose main purpose was to grind the wheat and also to provide electricity to the whole valley.
Among the many families living in Puntadura, the Smurra family was one of the noblest in Longobucco. Its house is still in Puntadura and was already there in 1920, when the second floor was built. Next to the house there was a school; this proves the strong presence of families and the sense of community of the valley people.